Does Anchor Text Pass Through 301 Redirects (Video)
I wrote a post a while back about earning weight through buying expired domains and redirecting them to your site. This video released recently by Matt Cutts also covers the same topic and a couple of other useful points.
The main point of the video is 301 redirects do hold some benefit but you cant rely on them as a sole method for link building.
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Does Pagerank Play A Big Part In SEO
Search engine optimization plays a big part and its thought that there are over 200 different factors to take into consideration when optimizing your website. Some factors hold more weight than others and over time you’ll start to learn what factors are more important than others. I’ll list some of the factors now so you’ll understand what I’m talking about, google looks at meta tags, titles, anchor text, image tags, urls, pagerank, inbound links, outbound links, load times plus more.
A year or so ago pagerank held alot of weight and was a big factor but in todays seo world it doesnt play as big a part as it did a year or so ago. Although saying that pagerank does hold a lot of weight compared to other factors which makes it just as important now as back then but with slightly less weight. Aslong as you focus on building good inbound links you’ll get a decent pagerank in no time but remeber to keep your link building ethical and search engine friendly.
One of the ways that we increase pagerank for our sites and clients sites is to look for other relevant sites with high pagerank and try to get a link from them. Your pagerank will only increase if you build links from other pagerank sites, you also need to look at the amount of outbound links as well as sites with hardly any outbound links will pass more link juice to your site.
Don’t get to caught up in getting a high pagerank as it does take time, try to cover as many on-site seo factors as possible whilst building your inbound links. I have listed 9 factors above which you can start working on whilst waiting for your pagerank.
Does Pagerank Play A Big Part In SEO
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Can you earn weight from anchor text through 301 redirects?
A 301 redirect is where a url permanently redirects to a new url so when a user stumbles across the old one they will be quickly directed to the new page. One of the popular questions in the seo world is will a 301 redirect pass any weight over to the new site, and the answer is yes and no.
More often than not when you redirect a domain name to a new site the weight gets passed across as well but on some occasions it doesn’t. Its down to google weather or not any weight gets passed over, if your redirecting a small number of urls then the chances are you will earn weight but if you have so money 301 redirects that its starting to look a bit spammy then you probably wont receive much weight or none at all. Google has the final say and can see every 301 redirect to your site just like they can see every inbound link to your site.
There was one guy that said that he only builds links from redirecting domains to his main site, if this is the only method of link he uses then its only a matter of time before google pick up on it and investigate. You have to keep in mind that link building is a natural process and if it looks like your building the links yourself then google will penalise your site.
If you want to be around for a long time then you need to just focus on whitehat methods, it can be frustrating to see website that have used blackhat techniques to rank higher than you but its a matter of time before they get penalised. Sometimes with blackhat techniques they will rank highly for several days or even several months but believe me they will drop out. Stick to whitehat methods as that always pays off but does take slightly longer.
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