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Are Keywords Still Important In Urls

Today we are going to cover a bit about keywords and how important they are to have or not have in your url. If your thinking about placing keywords in your url then your probably doing it for one purpose and one purpose only and that is to hopefully rank higher in the search engines, this is called search engine optimization.

Search engine optimization is the process of optimizing your website for better search engine positions and the search engines rank your website based on hundreds of different factors. Keywords in your url is just one factor and isn’t by far the most important factor to have or to worry about. For example some people will go out and buy there main keyword in there url, even if this is a factor its not an important one as you can buy any domain name you like and then create a page with the keyword there, this will also be displayed in the url and will also allow you to have a more professional looking domain name.

A couple of factors that you might want to pay more attention to is the quality of content on your site as well as your inbound link structure. content is very important as it gets users coming to your site and writing about it, if you have poor content then the chances are the users want share your link with anyone and post it on there blog or list of favourite sites. You inbound links also play a huge part in seo and this is where you should really focus most of your seo efforts once you have completed the basics etc.

As we are a link building and search engine optimization company we are going for the full hog optimizing are domain name and every page we create. One of the things to keep in mind is not to get too carried and over optimize your site as it will look unnatural and put some search engines off. We have been in the seo field for over 7 years and have found a nice balance which has helped to get thousands of sites ranking highly in google.

So to conclude, its not always a good idea to buy your keyword in your domain name from a users point of view but it doesn’t hurt to have it there for the search engines. If you don’t buy your keyword in your domain name then its not the end of the world by a long shot.

Are Keywords Still Important In Urls

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What You Should Check When Buying A Domain Name

Everyone should be aware when buying a used domain name, it doesn’t matter weather you are experienced or new to the Internet, every time you buy a used domain name you should complete some very important checks.

The biggest scam when buying a used domain name is the previous owner has probably scammed the pants off it by using every blackhat method possible to get visitors to there site and abuse it for several months before google drops it from there index. When the scammer realizes that there site has been dropped they simply set up a new site and sell the domain name to an innocent buying like you or me.

There’s way to much hassle involved in buying a banned site or partly banned site, because the only way for that domain name to ever earn any weight again is for its reputation to be cleaned up and then built up from scratch, that alone would set you back a good 12 months.

Now I will tell you what you should check when buying a used domain name.

1. Search for the domain name in google i.e example.com and see if the site comes back, if it doesn’t then carry on with the checks.

2. Search to see if there are any pages indexed i.e site:example.com, again if nothing appears then its starting to look a bit dodgy.

3. Build a handful of links to it from the top social bookmarking sites like twitter, digg, reddit and stumbleupon, this will get the googlebot crawling the site and hopefully index some content.

4. Post the url up in google webmaster forums to get some more opinion from experts.

5. You could also do a simple check to see if the url has any pagerank, if it doesn’t then again that’s a bad factor but this check doesn’t prove its banned its just another piece of information to add to the whole picture.

6. You might also want to try typing the domain name into google followed by scam or review to see if there is any user feedback about the previous owner i.e “example.com scam” or “example.com review”.

Any other ideas or feedback just leave a comment.

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There’s many different myths floating about at the moment regarding seo techniques and the one that was brought to my attention today was domains registered before 2004 are ranked differently to domains registered after 2004. Now first off this isn’t true, each domain is ranked evenly and fairly it doesn’t matter when it was registered or by who.

When you register a domain you have to build a reputation for it between you and google, once you have established your reputation you’ll notice your site rankings will improve. If you buy a domain today from 2004 it would have already bee registered and have a reputation of some sort, websites can easily pick up a bad reputation so if you do buy an old domain check it out first. Websites that have a bad reputation are more hassle than there worth so stay well away from them.

Personally I suggest buying a domain with your key-term in the url and then focus on building your reputation, there are many factors that go into building a reputation and I’ll cover a couple of them so you can start working on your reputation now.

Google looks at your inbound link structure so you need to focus on building links from quality sites with good pagerank as well as quality sites that are relevant t your niche. You don’t have to focus on relevant links all the time but you should keep in mind quality when doing anything to do with seo.

Does A Domain Registration Date Make A Difference

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