Relevant Link Building SEO Company

Are Keywords Still Important In Urls

Today we are going to cover a bit about keywords and how important they are to have or not have in your url. If your thinking about placing keywords in your url then your probably doing it for one purpose and one purpose only and that is to hopefully rank higher in the search engines, this is called search engine optimization.

Search engine optimization is the process of optimizing your website for better search engine positions and the search engines rank your website based on hundreds of different factors. Keywords in your url is just one factor and isn’t by far the most important factor to have or to worry about. For example some people will go out and buy there main keyword in there url, even if this is a factor its not an important one as you can buy any domain name you like and then create a page with the keyword there, this will also be displayed in the url and will also allow you to have a more professional looking domain name.

A couple of factors that you might want to pay more attention to is the quality of content on your site as well as your inbound link structure. content is very important as it gets users coming to your site and writing about it, if you have poor content then the chances are the users want share your link with anyone and post it on there blog or list of favourite sites. You inbound links also play a huge part in seo and this is where you should really focus most of your seo efforts once you have completed the basics etc.

As we are a link building and search engine optimization company we are going for the full hog optimizing are domain name and every page we create. One of the things to keep in mind is not to get too carried and over optimize your site as it will look unnatural and put some search engines off. We have been in the seo field for over 7 years and have found a nice balance which has helped to get thousands of sites ranking highly in google.

So to conclude, its not always a good idea to buy your keyword in your domain name from a users point of view but it doesn’t hurt to have it there for the search engines. If you don’t buy your keyword in your domain name then its not the end of the world by a long shot.

Are Keywords Still Important In Urls

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Are Brand Names Given More Weight In Google

There’s another great seo myth that I would like to try and clear up abit, this particular myth revolves around brand names and how they rank in google. The question that I’m going to answer is “are brand names given more weight in google?” the simple answer to this question is no.

Google doesn’t have a list of brand names and then go out and assign extra weight to there terms boosting there website up the search results pages. The thing about high street brands is everyone knows about them and refer to them using there brand name rather than there website url, so the users are naturally building a brand online which then gives them more weight.

Any website can be branded and when I mean branded I mean the brand name/reputation between you and google. For example my site is relevantlinks.eu and when I talk about my site on other sites I call it by its brand name i.e relevant links, this helps google to assign a brand to your website.

So to conclude google doesn’t give extra weight to brands but will give extra weight to websites that build an online reputation/brand, all offline brands don’t get given extra weight when they build an online website.

Are Brand Names Given More Weight In Google

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What You Should Check When Buying A Domain Name

Everyone should be aware when buying a used domain name, it doesn’t matter weather you are experienced or new to the Internet, every time you buy a used domain name you should complete some very important checks.

The biggest scam when buying a used domain name is the previous owner has probably scammed the pants off it by using every blackhat method possible to get visitors to there site and abuse it for several months before google drops it from there index. When the scammer realizes that there site has been dropped they simply set up a new site and sell the domain name to an innocent buying like you or me.

There’s way to much hassle involved in buying a banned site or partly banned site, because the only way for that domain name to ever earn any weight again is for its reputation to be cleaned up and then built up from scratch, that alone would set you back a good 12 months.

Now I will tell you what you should check when buying a used domain name.

1. Search for the domain name in google i.e example.com and see if the site comes back, if it doesn’t then carry on with the checks.

2. Search to see if there are any pages indexed i.e site:example.com, again if nothing appears then its starting to look a bit dodgy.

3. Build a handful of links to it from the top social bookmarking sites like twitter, digg, reddit and stumbleupon, this will get the googlebot crawling the site and hopefully index some content.

4. Post the url up in google webmaster forums to get some more opinion from experts.

5. You could also do a simple check to see if the url has any pagerank, if it doesn’t then again that’s a bad factor but this check doesn’t prove its banned its just another piece of information to add to the whole picture.

6. You might also want to try typing the domain name into google followed by scam or review to see if there is any user feedback about the previous owner i.e “example.com scam” or “example.com review”.

Any other ideas or feedback just leave a comment.

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• Can Banned Sites On A Shared Hosting Account Harm My Website

Please Share This Article - We really DO Appreciate It!