Tag: structure

Are Keywords Still Important In Urls

Are Keywords Still Important In Urls

Today we are going to cover a bit about keywords and how important they are to have or not have in your url. If your thinking about placing keywords in your url then your probably doing it for one purpose and one purpose only and that is to hopefully rank higher in the search engines, this is called search engine optimization.

Search engine optimization is the process of optimizing your website for better search engine positions and the search engines rank your website based on hundreds of different factors. Keywords in your url is just one factor and isn’t by far the most important factor to have or to worry about. For example some people will go out and buy there main keyword in there url, even if this is a factor its not an important one as you can buy any domain name you like and then create a page with the keyword there, this will also be displayed in the url and will also allow you to have a more professional looking domain name.

A couple of factors that you might want to pay more attention to is the quality of content on your site as well as your inbound link structure. content is very important as it gets users coming to your site and writing about it, if you have poor content then the chances are the users want share your link with anyone and post it on there blog or list of favourite sites. You inbound links also play a huge part in seo and this is where you should really focus most of your seo efforts once you have completed the basics etc.

As we are a link building and search engine optimization company we are going for the full hog optimizing are domain name and every page we create. One of the things to keep in mind is not to get too carried and over optimize your site as it will look unnatural and put some search engines off. We have been in the seo field for over 7 years and have found a nice balance which has helped to get thousands of sites ranking highly in google.

So to conclude, its not always a good idea to buy your keyword in your domain name from a users point of view but it doesn’t hurt to have it there for the search engines. If you don’t buy your keyword in your domain name then its not the end of the world by a long shot.

Are Keywords Still Important In Urls

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Should You Only Focus On Relevant Links

There’s a few SEOs out there over selling the relevant link myth, relevant links are both useful and helpful but aren’t just the only type of link to focus on. There’s a few SEOs out there that think by only producing relevant links they will some how gain extra benefits over another site who’s inbound link structure consists of a variety of relevant and irrelevant links.

Its true that relevant links are favoured more by google than irrelevant links but in order for your site to progress in the search engines everything has to look natural and search engine friendly. The irrelevant links aren’t useless and do hold some hidden benefits, but for high search engine rankings irrelevant links can help just as much as relevant links. There’s also several levels of relevancy when building relevant links, the obvious one is getting your dog food related site listed on another dog food related site as its a clear connection between the two. The second type of relevant link is getting your dog food sites listed on a dog toys site but on a page that mentions dog food, this is also classed as a relevant link as the site is about dogs and the page that displays the link is about dog food.

Then there’s the third type of link which comes from producing articles optimized for your terms and published on reputable press release sites and article sites. This type of link isn’t as relevant as the last two types but still holds slightly more than average weight.

The links that these SEOs are telling people to stay away from our the links that come from website directories, forums, advertising sites, social bookmarking sites and others. Its true that these links don’t pass on much weight but do help in several areas, the main one being to help increase search engine positions. These links also help your site appear more natural as website owners use these methods to drum up traffic and are popular resources, so your website would look out of place and your inbound link structure would look un-natural.

You have to keep in mind google forbids users to manually build links as links were originally classed as votes and the more votes a site got the higher it would rank.

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